The world of strategy is thick with ideas and frameworks. Executives need a way to cut through the noise to reveal the best approach, or combination of approaches, for the situations they face.
And it’s never been more challenging to choose the right approach. The environments in which executives must formulate and execute strategy have become increasingly diverse and complex, but correctly matching strategic approach with the environment pays off: The firms that do realize significantly better returns than those that don’t.
Martin Reeves、Knut Haanæs、Janmejaya Sinha 著
御立尚資、木村亮示 監訳
本書は、自社の事業環境に最適な戦略アプローチを選び、効果的に実行するための実践的な指針を提示します。さらに、多様な環境で事業を営む場合に複数の戦略アプローチを組み合わせて使いこなす手法や、変化する環境で常に最適なアプローチを選び使い分けるための、リーダーの役割についても解説します。
In his TED talk, BCG’s Martin Reeves advocates transitioning from relying on a single “classical” approach to strategy and moving toward a more tailored approach to strategy and execution—selecting from five distinct patterns of success.
How leaders can identify and combine strategic approaches to match their business environment.