Nearly three-quarters of CEOs are their company’s chief decision maker on AI. Most of them remain bullish on the technology.
BCG's Programming at Google Cloud Next
The Human Bottleneck: Why Great Tech Fails and How to Drive Value in AI
FEATURING: Julia Dhar, Managing Director & Partner, BCG
You’ve built the future, but is your organization living in it? Most digital transformations don’t fail because the technology is broken; they fail because human habits are hard to break. Discover the science of making change “stick” by aligning technical ambition with human instinct. Join us to move beyond the frustration of wasted investment and learn the practical art of hardwiring innovation into your company’s DNA.
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Fabriq Personalization AI by BCG X
Fast-track customized marketing efforts unleash the power of data-driven marketing with the Fabriq by BCG personalization engine.
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Integrate AI in customer experience management to increase customer acquisition, upselling, and cross-selling and cut churn.
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Merch AI by BCG X helps decode one of retailers’ fundamental challenges: how to offer customers the right products in the right stores at the right cost.
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BCG X’s retail AI software leverages customer data and establishes competitive advantage by unlocking key advantages in pricing, operations, supply chain and more.
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Conversational Commerce by BCG X uses generative AI to manage customer interactions across digital channels—seamlessly, at scale, and in real time. This enterprise-grade solution empowers organizations to increase engagement, lower service costs, and unlock better outcomes across industries, from healthcare to industrial goods.
BCG’s Partnership with Google Cloud
BCG and Google Cloud help organizations gain a competitive advantage by accelerating AI beyond pilots to create real business impact.
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Frequently Asked Questions
What is Google Cloud Next?
Google Cloud Next is an annual conference highlighting the latest AI and cloud innovations, with technology experts and leading innovators offering insights on how to integrate them into the enterprise.
Who should attend?
The event is designed for business leaders, IT professionals, and developers. Sessions include training, technical breakouts, interactives, demos, and networking with peers, thought leaders, and experts.
When is Google Cloud Next?
Google Cloud Next 2026 runs Wednesday, April 22, to Friday, April 24. Registration for the event is now open.
Where is Google Cloud Next?
Google Cloud Next 2026 will be held at the Mandalay Bay Convention Center in Las Vegas.
What sessions will BCG lead at Google Cloud Next?
BCG will lead “The Human Bottleneck: Why Great Tech Fails and How to Drive Value in AI,” on the behavioral science behind making AI and cloud transformations “stick.”
