BCG at the Cannes Lions International Festival of Creativity

BCG is thrilled to join CMOs and other marketing and creative leaders from around the world at the 2024 Cannes Lions International Festival of Creativity, which will take place June 17 through 21. As an official partner of Cannes Lions, BCG will be on the ground to lead discussions, collaborate, and share insights as we focus on this year’s festival theme: where creativity drives progress.

At this year’s festival, BCG will be working with marketers to navigate a core paradox underlying everything today: how to build true connections as the line between reality and illusion becomes increasingly blurred. While digital tools such as GenAI have made it easier and easier to reach millions of people with highly targeted messages, true connections have become harder to forge—and even harder to maintain.

At BCG, we help marketers navigate this paradox, crafting genuine connections in an AI-driven world. That’s why our experts will be engaging with industry leaders on the main stage, in our video studio, and in the BCG cabana to showcase powerful and inspiring stories, answer questions, and take a deep dive into the topics that are most relevant to you.


Our Programming at Cannes

BCG’s partnership with Cannes Lions 2024 focuses on offering our deep functional expertise and technology solutions to the marketing and creative leaders attending the festival.


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A Candid Beach-Side Chat with Sir Martin Sorrell and Nicole Meissner

Watch an exclusive, no-holds-barred conversation live from Cannes! Join industry titan, Sir Martin Sorrell, and BCG's Nicole Meissner, for a beach-side chat, hosted by journalist, Georgie Frost.

Dive into the evolution of marketing and discover how AI is reshaping the landscape. Expect surprises and candid moments as we explore the trends and future of the industry.

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Marketing Transformed: GenAI Myths vs Realities

Watch a LinkedIn Live session featuring BCG's Jessica Apotheker, Chief Marketing Officer, Alison Wagonfeld, VP Marketing & Chief Marketing Officer, Google Cloud, and Scott Larson, Head of Global Brand & Creative, Salesforce.

Within just a year of GenAI becoming the "next big thing" in marketing, the landscape has evolved dramatically. This session separates fact from fiction and explores the tangible impact we're already seeing today—and what to expect next. Don't miss this insightful discussion on how GenAI is transforming the marketing world—and how to leverage it.


BCG@Cannes Insight Hub

Explore our growing library of expertly curated content on key topics and themes for Cannes 2024. Dive into the insights now or bookmark them for later.




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How CMOs Are Shaping Their GenAI Future

According to our 2024 survey of over 200 CMOs in 7 countries, CMOs increasingly view generative AI (GenAI) not only as a way to improve efficiencies but also to unlock growth.

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How Retail Media Can Top the CMO Agenda

Retail Media 3.0 will unlock the channel’s potential as a powerful, strategic marketing tool. But to get there, players must leverage partnerships and insights.


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What’s Next in Video Advertising?

BCG, Google, and Omnicom Media Group are laying the groundwork for “unified video,” a holistic approach that reduces the complexity of decision making and helps advertisers sync their spend with the media that their target audience consumes.



Filling the Empty Chair: Future of Consumer Intelligence Series

The consumer intelligence available to organizations has grown exponentially in recent years, yet many have struggled to translate that into improved outcomes. Here’s how leaders are leveraging AI and GenAI to better harness that data and generate insights.

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Your Next Must-Read

Personalized: Customer Strategy in the Age of AI offers a playbook for delivering advanced personalization at scale.

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