Live from Cannes 2025

Bringing Our Expertise to Cannes

Our BCG delegation will bring to the festival deep expertise, knowledge, and experience across sectors:
Our work with clients across marketing and sales helps businesses understand what future consumers look like, what drives them, and how to connect to them—staying competitive while winning hearts and minds in a fast-changing, socially conscious world.
We partner with businesses as they enhance their consumer experience through customized generative AI (GenAI) solutions, working with them to understand the role that tech and GenAI can play, develop the right skillsets, and scale their new solutions to maximize impact.
Our consumer products consultants help clients build brands for the long term while driving short-term growth. A key focus is the development of digital capabilities—including advanced data collection and analysis, AI, digital supply chains, and other enhancements—that harness the ingenuity and innovation needed to meet consumers’ changing demands.
We collaborate with technology, media, and telecommunications companies to pioneer new business models, develop pricing and customer-acquisition strategies, leverage AI and advanced analytics, and seize new opportunities—helping them to think boldly, respond quickly, and improve continuously.

Our Client Impact in Marketing & Sales

Our marketing and sales consultants help clients identify and capture the next wave of growth to stay ahead of the competition.

Our Latest Thinking

Cannes Frequently Asked Questions

When is Cannes Lions 2025?
Cannes Lions International Festival of Creativity will take place from June 16 through June 20, 2025.
Where is Cannes Lions located?
Cannes Lions will be held in the Palais des Festivals in Cannes, France.
Who will be speaking at Cannes Lions 2025?
Who will speak at Cannes Lions 2025? Among the many exciting speakers at Cannes Lions 2025 will be Tor Myhren, Bonnie Wan, John M. Chu, Neal Mohan, Bowen Yang, David Lubars, Debbi Vandeven, Amelia Dimoldenberg, and Grace Beverley. For the full list of speakers, please check here.
Who's sponsoring Cannes Lions 2025?
BCG is proud to be one of Cannes Lions 2025’s sponsors. For the full list of sponsors, please check here.
What is the event schedule for Cannes Lions 2025?
The event schedule for Cannes Lions 2025 covers five days, from check-in beginning at 9 am on Monday, June 16, till the closing party on the evening of Friday, June 20.

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