Live from Cannes 2025
Video
2025年6月19日
How AI Engines Are Rewriting the Rules of Discovery
BCG’s Rob Derow unpacks the AI-driven evolution of search—where questions turn into answers, engines complete the entire customer journey, and social platforms ignite discovery. Learn how brands must adapt to thrive in an era of answer engines and AI visibility.
Video
2025年6月19日
The Promise of AI for Marketers: More Time for What Matters
AI is a way to convert rich data into insights faster, unlocking more time for marketers to work on human-focused solutions, says 7-Eleven’s Marissa Jarratt.
Video
2025年6月19日
How Leaders Can Build Their Personal Brand Online
Leaders should share insights—and what they’re still figuring out—with honesty and humor, LinkedIn’s Jessica Jensen tells BCG’s Alex Baxter.
Video
2025年6月19日
Top Agencies Let Clients Lead
Ross Martin of Known and BCG’s Ernesto Pagano explain why empowering clients to control strategy and spending is key to success in today’s marketing landscape.
Video
2025年6月20日
Luxury at Scale with AI
BCG’s Raakhi Agrawal explains how GenAI can elevate the luxury experience by empowering sales associates to deliver personalized service far beyond the top 1%.
Video
2025年6月20日
Optimizing for Impact in the Age of Video Shorts
YouTube’s Anne Marie Nelson-Bogle explains how brands can capture audience attention by tailoring content to viewing habits on today’s platforms.
Video
2025年6月20日
The AI Era of Customer Experience
Microsoft’s Stephanie Ferguson and BCG’s Jean-Manuel Izaret share how AI-powered conversations with customers can help customize experiences and build trust.
Video
2025年6月20日
Brands Are Seeking Sports’ Halo Effect
Can companies turn passionate sports fans into brand enthusiasts? Jamie Stenziano of Ipsos and BCG’s Nicole Meissner say sponsors are leaning in.
Bringing Our Expertise to Cannes
Our BCG delegation will bring to the festival deep expertise, knowledge, and experience across sectors:
Our work with clients across
marketing and sales helps businesses understand what future consumers look like, what drives them, and how to connect to them—staying competitive while winning hearts and minds in a fast-changing, socially conscious world.
We partner with businesses as they enhance their consumer experience through customized
generative AI (GenAI) solutions, working with them to understand the role that tech and GenAI can play, develop the right skillsets, and scale their new solutions to maximize impact.
Our
consumer products consultants help clients build brands for the long term while driving short-term growth. A key focus is the development of digital capabilities—including advanced data collection and analysis, AI, digital supply chains, and other enhancements—that harness the ingenuity and innovation needed to meet consumers’ changing demands.
We collaborate with
technology, media, and telecommunications companies to pioneer new business models, develop pricing and customer-acquisition strategies, leverage AI and advanced analytics, and seize new opportunities—helping them to think boldly, respond quickly, and improve continuously.
Our Client Impact in Marketing & Sales
Our marketing and sales consultants help clients identify and capture the next wave of growth to stay ahead of the competition.
Video
2020年7月14日
BCGのデータを軸としたマーケティング・アプローチが、マーケティング先進企業の成長をそのように促進しているか
We’ve helped clients drive revenue increases and cut marketing costs by optimizing their marketing-function excellence. Learn more about the impact of our work with Diageo, L’Oréal, and Starbucks.

Client Success
Pret A Manger CEO Pano Christou walks through the company's successful growth strategy.

Collaborating with BCG and BCG X, A1 Telekom Austria revolutionized its customer management approach by combining the strengths of humans and AI.
Video
2023年6月22日
Distilling Lessons in Digital Sales and Marketing
Pierre-Yves Calloc’h, chief digital officer at Pernod Ricard, explains how BCG and BCG X helped the wine and spirits company build and deploy digital programs that have improved P&L by optimizing brand investment, promotion calendars, and sales activities.
Our Latest Thinking

Article
2025年6月16日
CMOs are increasingly being asked to do more with fewer resources. Discover where they can succeed and how they can unlock savings to fund new growth.
Executive Perspectives
What role will AI play in the vision and value in the future of marketing?

Article
2025年6月16日
As marketers move away from the traditional marketing funnel, they need to understand the influence that each touchpoint exerts on consumer demand and outcomes.

Article
2025年6月13日
Commerce media delivers targeted, contextual, and highly relevant messages to customers, but it also extends those capabilities to new customer journey touchpoints.

Article
2025年6月12日
By enhancing the human connection, artificial intelligence enables luxury brands to redefine exceptional service at scale and sharpen their relevance for new generations of clients.

Slideshow
2025年6月4日
To reap the rewards of AI and other new technologies, marketing measurement efforts must be grounded in sound fundamentals and people processes.

Article
2025年6月2日
Growing optimism about GenAI’s future impact is fueling new marketing investments that prioritize growth and not only efficiencies, according to BCG’s annual global survey of 200 CMOs.

Article
2025年5月13日
In a post for BCG X's blog, The Multiplier, BCG experts explain how search engines and answer engines are shaping the future of discoverability. Optimizing for Search Engines (SEO), Answer/Generative Engines (AEO/GEO), and the Generative Experience (GXO).

Article
2025年5月9日
Retailers need to navigate specific market realities and challenges to scale a retail media business and capitalize on retail media’s 25% growth in many non-US markets.
Cannes Frequently Asked Questions
When is Cannes Lions 2025?
Cannes Lions International Festival of Creativity will take place from June 16 through June 20, 2025.
Where is Cannes Lions located?
Cannes Lions will be held in the Palais des Festivals in Cannes, France.
Who will be speaking at Cannes Lions 2025?
Who will speak at Cannes Lions 2025? Among the many exciting speakers at Cannes Lions 2025 will be Tor Myhren, Bonnie Wan, John M. Chu, Neal Mohan, Bowen Yang, David Lubars, Debbi Vandeven, Amelia Dimoldenberg, and Grace Beverley. For the full list of speakers, please
check here.
Who's sponsoring Cannes Lions 2025?
BCG is proud to be one of Cannes Lions 2025’s sponsors. For the full list of sponsors, please
check here.
What is the event schedule for Cannes Lions 2025?
The event schedule for Cannes Lions 2025 covers five days, from check-in beginning at 9 am on Monday, June 16, till the closing party on the evening of Friday, June 20.