CMO, Managing Director & Partner
We had the opportunity to engage with CMOs and other marketing and creative leaders from around the world at the 2023 Cannes Lions International Festival of Creativity. As an official partner of Cannes Lions, we were on the ground to lead discussions, collaborate, and share insights.
Today’s CMOs, marketers, and creatives operate in a dynamic and ever-changing environment, with unpredictable economic conditions, ongoing advances in digital innovation, and evolving marketing trends and consumer expectations. They have a critical role to play in driving growth and delivering value.
In keeping with the theme of the 2023 festival—celebrating creativity that drives progress—our experts offered insights and ideas on navigating the complex world of marketing and transforming challenges into opportunities.
Generative AI is revolutionizing marketing by streamlining creativity and making hyper-personalized content possible at scale. BCG's CMO Jessica Apotheker explains what’s possible, right now, with generative AI–and how to get started.
The following marketing experts were onsite at the 2023 Cannes Lions International Festival of Creativity to engage with other thought leaders in the space.