最強（グレート）を超える戦略 持続可能な優位性の構築に向けて

旧来の優位性構築のプレイブック――強力なオペレーション・モデルの実現、株主利益の拡大、全般的なレジリエンス向上など――だけではもはや不十分です。これまでの事業モデルで「最強（ｸﾞﾚｰﾄ）」をめざすだけでは優位性の構築・維持は望めません。そのさらに先を行くことが求められます。

ビジネスのルールはかつては予想できましたが、今日ではそうはいきません。世界は社会的緊張、経済ナショナリズム、テクノロジーの進化という3つの強力な潮流により塗り変えられています。財務的に優れた業績をあげるだけではもはや不十分です。経営リーダーは新しく画期的なプレイブック、つまり、きわめて厳しい状況にあっても高いレジリエンス（回復力）をもてるようにするプレイブックを採り入れなければなりません。

『BCG　「最強（グレート）」を超える戦略――不確実な時代を勝ち抜く9原則』を購入する

How Prepared Is Your Company to Go Beyond Great?

BCG’s new tool, the Beyond Great Index, helps companies answer a critical question: When it comes to embarking on the journey of building sustainable advantage, is the juice worth the squeeze? BCG surveyed leaders from approximately 2,400 companies representing all regions and industries worldwide to assess how ready companies are for the complexity of the current environment. We used the data from the survey to create composite scores reflecting performance in each of the nine strategies—results that show companies’ progress on the beyond-great journey. We found that companies with a high maturity score and the purposeful motivation to bring value to all stakeholders have accrued significant financial benefits. In other words, the juice is worth the squeeze.

詳細はこちら（英文）

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邦訳：『BCG　「最強（グレート）」を超える戦略――不確実な時代を勝ち抜く9原則』木村亮示　監訳

By Arindam Bhattacharya, Nikolaus Lang, Jim Hemerling

Nikkei Publications

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