自動車・モビリティ業界 最近の論考

自動車の製品開発やマーケティングなどに変化をもたらしている潮流や、それらへの企業の対応について、BCGの最近の論考、動画などをご覧ください。

Featured Insights

Electrification

Software Defined Vehicles

Autonomous Vehicles and New Mobility

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European Auto Industry Is at a Crossroads

The European automotive industry has been a critical force in the continent’s economy and industrial success for decades, but now the traditional sources of the auto industry’s strength are threatened.

Suppliers

Retail and Aftermarket

A Tale of Two Tomorrows in EV Sales

Sales growth of electric vehicles is steady—and new policies should drive further demand and investment. Yet negative signals suggest challenges ahead.

Commercial Vehicles and Off Highway

Operations

Strengthening a Brand with GenAI

BMW's Global Head of Brand and Product Management explains how the right organizational processes and platforms can help companies maximize the value of GenAI tools.

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