Marco Eterno, CEO and Co-founder, discusses the mission and strategic dilemma Platonic Research faces. He also explains how BCG can help them overcome this challenge.
At BCG, we are committed to nurturing great ideas and transforming them into groundbreaking solutions that contribute to a better future. We firmly believe that smart collaboration is the way to give the most promising startups the support they need to thrive.
Join the 2026 edition – Participate in a strategy workshop and win a consulting project.
Applications from the most promising startups within the Physical AI field (industrial and collaborative robotics; autonomous systems such as drones, AGVs, smart vehicles; autonomous optimization of complex systems) will be reviewed by The Seeds, a BCG team that helps startups to accelerate their growth. The ten startups with the most exciting challenges will be invited for a workshop in with leading BCG and external experts. Be prepared to pitch:
- Who you are and what is your mission—5 minutes
- What is your most challenging dilemma and what are your first hypotheses to solve it—10 minutes
The winning startup will gain exclusive access to a full-scale consulting project with BCG, working alongside a specialized team.
The event will take place at BCG Milan office in mid-June 2026.
Meet the 2025 Edition’s Winning Startup
Video
2025年7月4日
Platonic Research
Meet the previous edition winning startups
Video
2024年7月14日
Equixly
Mattia, CEO and co-founder of Equixly, explains how the idea of creating an innovative AI-driven penetration testing platform was born and what they take away from the BCG in Italy Innovation Challenge experience.
Video
Sidereus Space Dynamics
Massimiliano, Sidereus Space Dynamics co-founder and CFO, describes their mission focused on the space sector and his vision on how BCG can help them to further drive the business.
Video
Sinergy Flow
Alessandra, Sinergy Flow co-founder and CEO, elaborates the start-up's effort in advancing innovation in the battery manufacturing industry.
