Beyond Great BCG Book

Boston Consulting Group Publishes New Landmark Strategy Book for Building Sustainable Business Advantage in Challenging Post-COVID Era

Senior Partners from BCG Detail Strategies for How Organizations Can Thrive Amid Unprecedented Market Volatility, Social Unrest, and Rising Geopolitical Tension

BOSTON—According to a new book by three veteran Boston Consulting Group (BCG) senior partners, unprecedented instability and uncertainty are scrambling the traditional playbook that companies have used to compete and succeed in the past 50 years, and a wholesale reimagining is required for sustainable success. Based on firsthand research into more than 50 major global companies, the book, titled BEYOND GREAT: Nine Strategies for Thriving in an Era of Social Tension, Economic Nationalism, and Technological Revolution by Dr. Arindam Bhattacharya, Dr. Nikolaus Lang, and Jim Hemerling, publishes today.

BEYOND GREAT contends that “great is no longer good enough” and reveals foundational new rules for going beyond. It highlights the disruptive forces transforming the global economy: rising discontent with capitalism, increased strain on the natural ecosystem, heightened geopolitical conflict, and technological revolution happening at breakneck speed.

“The range of disruptive forces has been profoundly challenging for firms big and small—more so with the onslaught of an enduring global pandemic,” said co-author Nikolaus Lang. “But these forces also create opportunities to build vital new forms of advantage.”

Backed by more than 100 interviews with senior business leaders and dozens of case studies, as well as extensive BCG quantitative data, BEYOND GREAT introduces nine core, highly resilient strategies for 21st century global enterprises that will yield sustained success—today and tomorrow. Collectively, they offer pragmatic, innovative approaches touching on every essential requirement of building a thriving organization in turbulent times.

“On top of the already rapid changes in recent years," said co-author Jim Hemerling, “the COVID-19 pandemic and resulting macroeconomic shock add another level of stress and challenge to navigating the years ahead.” Added co-author Arindam Bhattacharya: “These strategies are not optional ones to be deferred for when times get better. They are urgent priorities needed to thrive and accelerate today and into the future.”

The book divides these strategies into three primary areas. Growing beyond involves rethinking what growth looks like—for example, by focusing on total societal impact over shareholder growth. Operating beyond means looking at operations through a new lens, including designing a more sustainable business strategy built on a finely tuned digital ecosystem. And organizing beyond requires leaders to keep reinventing the structure of the organization—building agile teams, upskilling and reskilling those team members, while embracing constant change.

More information about the book can be found here.

To arrange an interview with one of the authors, please contact Eric Gregoire at 617-850-3783 or gregoire.eric@bcg.com.

ボストン コンサルティング グループ(BCG)

BCGは、ビジネスや社会のリーダーとともに戦略課題の解決や成長機会の実現に取り組んでいます。BCGは1963年に戦略コンサルティングのパイオニアとして創設されました。今日私たちは、クライアントとの緊密な協働を通じてすべてのステークホルダーに利益をもたらすことをめざす変革アプローチにより、組織力の向上、持続的な競争優位性構築、社会への貢献を後押ししています。

BCGのグローバルで多様性に富むチームは、産業や経営トピックに関する深い専門知識と、現状を問い直し企業変革を促進するためのさまざまな洞察を基にクライアントを支援しています。最先端のマネジメントコンサルティング、テクノロジーとデザイン、デジタルベンチャーなどの機能によりソリューションを提供します。経営トップから現場に至るまで、BCGならではの協働を通じ、組織に大きなインパクトを生み出すとともにより良き社会をつくるお手伝いをしています。

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