India’s delivery ecosystem is undergoing a fundamental shift. What began as a demand for speed in grocery has rapidly expanded across categories—from beauty to electronics to automotive spares—reshaping consumer expectations and unlocking new opportunities for brands, logistics providers, and platforms.
This report by BCG and DTDC explores the rise of rapid commerce: a scalable delivery model operating in the 4–6 hour window that balances speed with economic viability. In the world of fast deliveries, rapid commerce offers a capital-efficient model enabled by shared dark stores, batched last-mile logistics and technological interventions.
Fueled by India’s digital maturity, growing consumer affluence, and structural cost advantages, rapid commerce is forecasted to become a $20+ billion GMV opportunity by 2030, enabled by a $2+ billion logistics market. For brands, it presents a direct, high-frequency channel to drive retention and conversion.
The report outlines global learnings, market archetypes, operating models, and policy recommendations—providing a roadmap for how businesses can ride India’s next wave of commerce: one that is fast enough to satisfy, and designed to scale.