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『戦略にこそ「戦略」が必要だ』

概要

経営戦略の世界には多くのコンセプトやフレームワークがあふれています。本書は、ビジネスリーダーや経営戦略に関わるすべての方々のために、ノイズに惑わされずに自社・事業に最も適した戦略アプローチ、ないしはその組み合わせを見きわめるための考え方や手法について解説しています。

The Article That Started Everything

Companies operating in diverse environments should be developing their strategies in markedly different ways. But all too often, they are not. Research featured in Harvard Business Review shows how companies can gain an edge by matching their approach to strategy to the conditions of their industry, business function, or geographic market.

Read the full article

戦略パレット

「戦略パレット」は、リーダーが自社の事業環境に適した戦略アプローチを選択して効果的に実行し、複数のアプローチを組み合わせ、そうしてできたアプローチの「コラージュ」に生命を吹き込むのを助ける枠組みです。戦略パレットは、5つの戦略アプローチの型を提示します。

5つの戦略アプローチ

戦略パレットは、5つの戦略アプローチの型を提示します。

戦略の組み合わせ

Want a Sneak Peek?

The first chapter of Your Strategy Needs a Strategy explains why strategy has never been more important and why picking the right approach to strategy for a given business environment is critical.

Download the Chapter

The History of Strategy

Explore the history of strategic approaches and frameworks in this interactive.

View the interactive
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『戦略にこそ「戦略」が必要だ――正しいアプローチを選び、実行する』

Martin Reeves、Knut Haanæs、Janmejaya Sinha
御立尚資、木村亮示 監訳

本書は、自社の事業環境に最適な戦略アプローチを選び、効果的に実行するための実践的な指針を提示します。さらに、多様な環境で事業を営む場合に複数の戦略アプローチを組み合わせて使いこなす手法や、変化する環境で常に最適なアプローチを選び使い分けるための、リーダーの役割についても解説します。

Nikkei Business Publications

著者

アプリをダウンロードして戦略パレットを体験しよう

このアプリは、5つの戦略アプローチが実際にどう使われるかを体験できるゲームです。ニューヨーク市の5つの区でレモネードを販売するストーリーの中で、5つの異なる事業環境が現れます。それぞれの環境で勝利をおさめるにはどうしたらよいか、その戦略を競います。対戦相手は、BCGの創設者、ブルース・ヘンダーソン。あなたはどんな戦略で挑みますか?

APP STORE

Other Resources

Your Strategy Needs a Strategy App Workshop

Your Strategy Needs a Strategy App Workshop

Your Strategy Needs a Strategy App Workshop

Your Strategy Needs a Strategy Online Learning Course

Your Strategy Needs a Strategy Online Learning Course

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Professors and faculty have used Your Strategy Needs a Strategy to teach their executive and MBA students the science and art of strategy. The book is built on recent case studies, with quotes from C-level executives that make the content tangible. The teaching notes contain suggested modules, readings, and study questions for use in classroom settings.

Your Strategy Needs a Strategy Educator’s Resources: Illustrative Uses for Teaching, Harvard Business Review

Reach out for a teaching package Watch a webinar

Learn More

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Martin Reeves on Your Strategy Needs a Strategy

In this TED talk, Reeves advocates transitioning from relying on a single "classical" approach to strategy and moving toward a more tailored approach to strategy and execution, selecting from five distinct patterns of success.

Watch the video
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The Biology of Corporate Survival

Understanding the principles that confer robustness in complex systems—such as tropical forests, stock markets, and even companies—can mean the difference between survival and extinction.

Read the article
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Four Principles for Better Business-Building

In the 1970s and 80s, nearly half the Fortune 500 are reported to have used BCG’s growth share matrix to design and operate their strategies. Today, technology is transforming every facet of the business experience. The question arises: Is the growth share matrix still relevant?

Watch the video
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Sir Lawrence Freedman on the Evolution of Strategy

The professor of war studies discusses the relevance of strategy in today’s increasingly dynamic world and where the next big advances in strategy will come from.

Watch the video

Flora and fauna are, in some respects, the first home of strategy. Nature displays an enormous range of strategies that have been selected over time for fitness under different circumstances, long before humans walked the earth, let alone articulated the concept of strategy or competitive advantage. Biology illustrates the need for different strategic approaches under varying circumstances and provides a rich source of inspiration for understanding the range of possible approaches.

Consider the variety of strategies employed by plant species in a forest: some exploit a narrow or temporary niche, others enter into symbiotic or parasitic relationships with other species, and yet others dominate once the ecosystem of the forest has reached a steady state.

Nature’s repository of examples and analogies can help broaden our understanding of strategizing in diverse environments beyond the classical planning-oriented perspective. We drew inspiration for the strategy palette by considering this variety of natural strategies, and we explore biological analogies for each cell in the palette.

The Strategy Palette builds on the contributions of several authors in the fields of contingent strategy (choosing strategy according to a particular set of circumstances) and meta-strategy (strategies for choosing a strategy). The following references are especially recommended for those who want to deepen their understanding, and trace the evolution, of those ideas.

  • Henderson, Bruce. “The Product Portfolio,” BCG Perspectives, 1970.
  • Lochridge, Richard. “Strategy in the 1980s,” BCG Perspectives, 1981.
  • Nadler, David A., and Michael L. Tushman. “Beyond the Charismatic Leader: Leadership and Organizational Change,” California Management Review, Winter 1990.
  • Nadler, David A., and Michael L. Tushman. “Types of Organizational Change: From Incremental Improvement to Discontinuous Transformation,” in Discontinuous Change: Leading Organizational Transformation, edited by David A. Nadler et al., 15–34. Jossey-Bass, 1995.
  • Abell, Derek F. “Competing Today While Preparing for Tomorrow,” MIT Sloan Management Review 40, no. 3 (1999): 73.
  • Wiltbank, Robert, Nicholas Dew, Stuart Read, and Saras D. Sarasvathy. “What to Do Next? The Case for Non‐Predictive Strategy,” Strategic Management Journal 27, no. 10 (2006): 981-998.

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Perspectives on Strategy and Value: Insights on creating sustainable value in an uncertain world.

『戦略にこそ「戦略」が必要だ』

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