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アダプティブ(適応型)戦略

『戦略にこそ「戦略」が必要だ』

What

アダプティブ戦略の基礎となるのは、クラシカル戦略における持続的競争優位性と異なり、「一時的な優位性の連続」という考え方です。予測できず、企業がつくり変えるのも難しい環境では、長期的分析・計画よりも継続的な実験とリアルタイムの調整が重要になります。優位性は一時的なものであるため、目標ではなく手段にフォーカスします。

How

Strategizing in the adaptive context requires a process of watching and responding to changes in the environment by capturing change signals and managing a portfolio of experiments. Adaptive firms continuously vary the way they do business by trying many novel approaches and then scaling up and exploiting the most promising before repeating the cycle. Successful adaptive firms outperform rivals by iterating more rapidly and effectively than their competitors.

When

An adaptive approach works when the business environment is hard to predict and to shape, and when advantage may be short-lived. Ongoing, substantial changes in technologies, customer needs, competitive offerings, or industry structure may all signal the need for an adaptive approach. Business environments increasingly require this mind-set: today, roughly two-thirds of all industry sectors experience high volatility in demand, competitive rankings, and earnings, making long-term plans obsolete more quickly.

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