The Digital Marketing Revolution
Classic marketing techniques have no place in the digital age. It’s time to accelerate organizational change.
Marketing and sales functions face critical challenges and opportunities, with personalized customer experiences becoming the norm. Explore BCG’s latest marketing and sales thought leadership to learn what the future of digital marketing means for your business.
Classic marketing techniques have no place in the digital age. It’s time to accelerate organizational change.
The promise of digital marketing is great, but the practice is hard. Here’s how to progress along the digital maturity curve with maximum effectiveness.
“Camera marketing” using augmented reality is a fast-rising wave. Marketers need to move quickly.
Catalyst is a platform designed to help marketers allocate their budget over 50 or more brands in 100 countries. Learn how it fills a void in the marketer’s toolkit, and how it can help your company take its ROI to the next level.
Personalization is more than a perk—it’s an imperative. Done right, personalization can increase growth rates by 6-10%. To achieve these results, brands must orchestrate conversations at an individual level with each customer, in the right channel and at the right time.
Brands that create personalized experiences for customers are already seeing rapid revenue increases. The 15% of companies that really get personalization right will capture a disproportionate share of future profits.
Consumers increasingly expect their banks to approach them with helpful offers—without being intrusive. Welcome to the next digital challenge.
BCGジャパン50周年を機に、今日の事業環境で特に重要性が増しているテーマを選び、「市場創造編」「構造改革編」の2冊に分けてBCGの最新の経営手法をまとめました。
中国・インドの消費者市場は、2020年までに合計年10兆ドルに達すると著者らは予測しています。
これまでの成功法則が通用しない時代に、どうしたら疲弊する営業現場を再生し、営業の生産性を飛躍的かつ持続的に高めることができるだろうか。このような課題の解決に有効な手法が「営業TQM」です。
一人一家族二極化消費が進展するなか、「ワンランク下」の商品・サービスも、消費者はただ安いから買うわけではありません。限りあるお金で自分や家族のたいせつなものを実現するために、選択と決断を繰り返し、かつての常識からはアンバランスに映る消費行動をとる消費者たち。
ちょっと背伸びをすれば手の届く新しいタイプの贅沢品－｢ニューラグジュアリー｣が、高価格ながら大量に売れています。
Centralizing demand generation and lead management is a good strategy, but don’t underestimate its potential to transform your go-to-market approach and support capabilities.
B2B companies need to transform the way they engage customers, use data and technology, structure their organizations, and acquire new skills.
B2B mobile leaders are already building stronger, deeper, and more lasting customer relationships that will make it difficult for laggards to regain lost ground.
B2B marketing leaders are not only rapidly following as their customers move online, but also dramatically transforming their marketing functions into digital- and data-driven machines.
Automakers need to refocus their retail efforts online—where the buyers are.
Digital B2B sales champions excel in seven specific areas, offering a useful guide for other companies looking to redesign their own B2B sales initiatives.
Most consumer companies spend big bucks to learn about their customers, but they don’t understand the return on that investment. Take four actions to fix the problem.
Despite the declining advantages of scale, global giants can compete against their smaller, nimbler rivals. But they need a new playbook.
The penetration of this automated process in Asia-Pacific digital advertising markets will almost double by 2020. Growth rates in several markets could easily accelerate.
A comprehensive BCG survey looks at the purchasing power, brand preferences, and shopping patterns of Cuba’s consumers and foresees a market that will become increasingly attractive.
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