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Our Latest Thinking on Marketing & Sales

Marketing and sales functions face critical challenges and opportunities, with personalized customer experiences becoming the norm. Explore BCG’s latest marketing and sales thought leadership to learn what the future of digital marketing means for your business.


Featured Insights

A Game-Changing Platform for Marketing Decision Making

Catalyst is a platform designed to help marketers allocate their budget over 50 or more brands in 100 countries. Learn how it fills a void in the marketer’s toolkit, and how it can help your company take its ROI to the next level.

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思考する営業: BCG流営業戦略

これまでの成功法則が通用しない時代に、どうしたら疲弊する営業現場を再生し、営業の生産性を飛躍的かつ持続的に高めることができるだろうか。このような課題の解決に有効な手法が「営業TQM」です。

なぜ安くしても売れないのか: 一人二極化消費の真実

一人一家族二極化消費が進展するなか、「ワンランク下」の商品・サービスも、消費者はただ安いから買うわけではありません。限りあるお金で自分や家族のたいせつなものを実現するために、選択と決断を繰り返し、かつての常識からはアンバランスに映る消費行動をとる消費者たち。

Building a Better B2B Demand Center

Building a Better B2B Demand Center

Centralizing demand generation and lead management is a good strategy, but don’t underestimate its potential to transform your go-to-market approach and support capabilities.

Mobile Marketing and the New B2B Buyer

B2B mobile leaders are already building stronger, deeper, and more lasting customer relationships that will make it difficult for laggards to regain lost ground.

Understanding the Evolving Cuban Consumer

A comprehensive BCG survey looks at the purchasing power, brand preferences, and shopping patterns of Cuba’s consumers and foresees a market that will become increasingly attractive.

The Digital Go-to-Market Transformation in B2B and B2C Companies

B2C企業にとっての、デジタルGo-to-Marketトランスフォーメーション

B2C企業にとっての、デジタルGo-to-Marketトランスフォーメーション

B2B企業にとっての、デジタルGo-to-Marketトランスフォーメーション

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