BCGは日本全国の18歳以上の消費者を対象に、消費行動の変化や物価変動に対する心理を分析する調査を継続的に実施しています。その最新の結果を紹介します。
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日本語コンテンツ
Article
2019年1月31日
マーケティングは急速に変化しています。テクノロジーやツールは進化し続け、デジタルチャネルはますます分散していきます。
Personalization
Article
2025年6月11日
BCG’s survey of 200 brands across sectors shows how the leaders in personalization are boosting their returns by empowering their customers.
Video
2024年10月14日
The Power of Personalization in the Age of AI
Sharing insights from his research, BCG's Mark Abraham highlights a key mindset that can help companies boost their growth—and delight their customers—in today's era of AI.
Article
2024年11月18日
Top retailers on the BCG Personalization Index can achieve an estimated $570 billion in incremental growth by harnessing first-party data to make customer interactions faster, easier, and more convenient.
AI has made brand-differentiating personalization not only possible but essential for success. Companies that have embraced it are driving next-level personalized experiences—and are gaining sustainable advantages.
Article
2024年6月12日
According to our 2024 survey of over 200 CMOs in 7 countries, CMOs increasingly view generative AI (GenAI) not only as a way to improve efficiencies but also to unlock growth.
Article
2024年6月21日
As GenAI drives the marginal cost of marketing content to near zero, the resulting speed, flexibility, and cost efficiency will transform how creative teams work.
Book
Personalized: Customer Strategy in the Age of AI
Personalization is a $2 trillion opportunity. BCG's new book offers a playbook for capturing your share of this personalization prize.
Sales and Channels
Article
2024年9月16日
Integration between Amazon Web Services and Salesforce—combined with a BCG framework for scaling generative AI—can transform how sales organizations work and create value.
Article
2024年9月12日
Firms derive stronger returns from CRM investments when they view the tools as a business transformation, not solely a technology implementation.
Article
2024年9月16日
For every minute B2B sales reps spend with customers, they spend nearly three on behind-the-scenes tasks. Generative AI can flip that equation by accelerating sales-related processes.
Article
2024年6月10日
B2B companies—especially ones in mature industries—can improve their financial and commercial performance when they incorporate the right price-based metrics into their sales incentive programs.
Highlights from Cannes Lions 2024
Video
2024年7月1日
The Efficiency and Effectiveness of the AI-Enabled Marketer
The most critical thing, says Reckitt’s Elaine Rodrigo, is the human in the loop, to train and use the model.
Video
2024年7月1日
AI Transforms Creative Production in Marketing
Amaryllis Liampoti of BCG X and Zalando Marketing Service’s Dinesh Deva explore AI’s role in transforming creative production and personalized ad experiences.
Video
2024年6月19日
Content Creation Is Key to Marketing Success
Companies should prioritize content creation to build trust and engage audiences before launching products, says BCG’s Neal Zuckerman.
Subscribe to our Marketing and Sales E-Alert.
B2B Marketing
Article
2025年1月8日
The way consumers buy automobiles has changed radically since the Mad Men era, but not automakers’ marketing. This shift calls for a faster, data-driven approach.
Article
2024年9月9日
A unified strategy for AI transformation can take an organization from deploying the technology in everyday tasks to reshaping critical functions and inventing new experiences.
Article
2023年9月28日
A survey of 2,700+ SMB decision makers finds a widespread mood of lingering pessimism but glimmers of positivity about their businesses’ economic outlook.
Article
2023年5月17日
The longer the threats of inflation, recession, and disruption persist, the more B2B companies will need to use a wider range of pricing options to maintain strong financial performance.
Book
Game Changer: How Strategic Pricing Shapes Businesses, Markets, and Society
A Wall Street Journal and USA Today bestselling book
By Jean-Manuel Izaret and Arnab Sinha
By Jean-Manuel Izaret and Arnab Sinha
Digital Marketing and Privacy
Article
2025年6月13日
CEOs must broaden their focus from immediate emergencies to longer-term considerations if they are to establish competitive advantage for the future.
Video
2025年4月17日
AI Upends Traditional Ways of Working
AI is turning the tables on how marketers deliver results for clients and generate real growth for their company, says Mansoor Basha of Stagwell Marketing Cloud.
Video
2025年3月12日
Love, Trust, and Marketing in the Age of AI
BCG's Amaryllis Liampoti presents three foundational principles for how brands can harness AI to enhances lives without undermining human agency.
Article
2024年6月17日
BCG, Google, and Omnicom Media Group are laying the groundwork for “unified video,” a holistic approach that reduces the complexity of decision making and helps advertisers sync their spend with the media that their target audience consumes.
Article
2024年5月30日
Marketers who measure mindshare can grow brand value more effectively than with traditional approaches.
Marketing Organization
Article
2025年6月16日
CMOs are increasingly being asked to do more with fewer resources. Discover where they can succeed and how they can unlock savings to fund new growth.
Video
2025年4月15日
The Three Areas Where AI Is Transforming Marketing
Making Science’s Nick Tiano shares how AI is helping marketers level up in creative and content, personalization and media, and measurement and insights.
Video
2025年1月15日
Shifting to AI Marketing Can Boost Growth
Google’s Kristen O’Hara and BCG’s Mark Abraham discuss six ways leaders are embedding AI into marketing workflows—and growing faster than their peers.
Article
2024年9月5日
Combining marketing, sales, and customer success functions into agile teams can create a better experience for customers and unlock new revenue.
Article
2024年1月12日
By operating their e-commerce unit like a digital startup business, traditional retailers can experiment freely, reward risk-taking, scale successes quickly – and unlock higher growth.
BCG on Marketing, Sales, and Pricing
Customer expectations are rising—are you ready to meet them? Explore our latest insights and thought leadership.
Consumer Insights
Article
2024年6月7日
A global survey finds that business leaders expect AI—both predictive and generative—to be a game changer in helping companies address critical consumer intelligence issues.
Article
2024年6月6日
The consumer intelligence available to organizations has grown exponentially in recent years, yet many have struggled to translate that into improved outcomes. Here’s how leaders are leveraging AI and GenAI to better harness that data and generate insights.
Article
2023年9月28日
A survey of 2,700+ SMB decision makers finds a widespread mood of lingering pessimism but glimmers of positivity about their businesses’ economic outlook.
Article
2023年11月21日
It is not. You just need to know where to look for it—where to find resilient consumers who are confident about spending and saving.
Customer Centricity
Article
2024年12月9日
Offering points and cash back isn’t enough. To keep people happy, companies must deliver a differentiated experience with personalized benefits and relevant partnerships.
Report
2024年9月3日
Companies have a major opportunity to move from providing clean energy solutions that customers think they should buy to creating compelling products and services that customers will want to buy.
Article
2024年6月7日
Companies should not delay their cookie-less future preparation. Moving to first-party data can provide companies with better information and richer customer relationships, as leaders demonstrate.
DEEP AI by BCG X brings transformative relief to customer service headaches—for customers and businesses alike. Learn more on WIRED.
