Pricing and Revenue Management Latest Thinking

Pricing and revenue management have the power to create competitive advantage and spur growth during periods of stagnation while meeting or exceeding customers’ expectations. But not all companies have adopted pricing frameworks that can accomplish this. Explore BCG’s latest thought leadership on pricing.

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BCGが読む経営の論点2018

マクロ環境の変化は企業経営にどんな意味を持つのか。デジタル技術の進展は何をもたらし、競争のあり方をどう変えるのか。それらを踏まえた上で企業を変革するために、自社の組織能力をどう進化させればいいのか。こうした観点で13のテーマを選び、どこに着目し、どう備えればよいのかを解説します。

BCG経営コンセプト「市場創造編」「構造改革編」

BCGジャパン50周年を機に、今日の事業環境で特に重要性が増しているテーマを選び、「市場創造編」「構造改革編」の2冊に分けてBCGの最新の経営手法をまとめました。「市場創造編」では非連続な成長を実現するための手法を、「構造改革編」ではそれを実現する組織体に変革していくための手法を取り上げ、事例をまじえ解説します。

BCG 未来をつくる戦略思考――勝つための50のアイデア

産業革命以来といってよいほど大きな世界経済の変化を背景に、不確実性やボラティリティがかつてないほど高まっています。企業がこうした環境に適応し、競争優位を持続するためには、根本的な変革を実現していく必要があります。

COVID-19

The Consumer Sentiment Series Rectangle

The Consumer Sentiment Series

Consumers react to good news about multiple effective vaccines in the pipeline and bad news about spiking numbers of new coronavirus cases.

Expert Views

Pricing in Today’s Competitive Environment

The move to digital has intensified price competition in every industry. BCG’s Jean-Manuel Izaret explains how companies should respond to this more dynamic pricing environment.

Why Transportation and Logistics Companies Must Digitize Their Pricing Function

Discover how the right data, systems, and data science techniques can help companies take pricing to the next level—and deliver measurable bottom-line impact.

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BCG on Marketing, Sales, and Pricing

Customer expectations are rising—are you ready to meet them? Explore our latest insights and thought leadership.

Pricing Strategy

Building a Strategic Pricing Organization

Pricing—a critical marketing weapon—can’t be deployed effectively unless companies create a dedicated pricing organization that all functions regard as a partner.

Medtech

Industrial Goods

Financial Services

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How to Reap a Pricing Windfall in Retail Banking

Superior pricing capabilities offer a potential revenue windfall for retail banks caught in the industry’s crossfire of slow growth, heightened competition, price-conscious customers, and regulatory change.

Consumer & Retail

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