BCGが読む経営の論点2024
先を見通すのが難しいこの時代、変化を察知しそれを踏まえて自社の能力を最大限に発揮させる力はますます重要になっています。本書は、2024年を迎えるにあたり注目すべき4つの重要なトレンドと、時代の変化に対応するために欠かせない4つの経営能力について、企業が考えるべきことを提示します。
プライシング・レベニューマネジメント 最近の論考
プライシングとレベニューマネジメントには競争優位性を生み出し、景気低迷期にも顧客の期待に応え（あるいは期待を超え）つつ成長を促進するパワーがあります。しかし、すべての企業がこれを実現するプライシング・フレームワークを採り入れているわけではありません。プライシングについてのBCGの最近の論考をご覧ください。
Featured Insights
Smarter Retailer Promotions for a Saturated Market
Overwhelming consumers with elaborate promotions, discounts, coupons, and loyalty rewards can weaken consumer loyalty, tarnish brand reputation, and suppress new revenue opportunities. Instead, retailers should adopt a streamlined, customer-centric approach.
Resilient Pricing for an Uncertain World
The longer the threats of inflation, recession, and disruption persist, the more B2B companies will need to use a wider range of pricing options to maintain strong financial performance.
Solving the Paradox of Fair Prices
Charging different prices is often fairer than charging everyone the same price. Companies should take steps to educate customers and win their support for this approach.
「Game Changer」 BCGの戦略的プライシングに関する新書籍
プライシングの意思決定に新たな観点で取り組むべき時です。「Game Changer: How Strategic Pricing Shapes Businesses, Markets, and Society」は、現在のプライシングモデルの欠陥をあぶりだすだけではなく、適切なプライシング戦略によって、いかに事業や業界の軌道、ひいては社会までも変えることができるかについて解説します。
詳しくはこちら（英文）
Next-Generation Pricing Is Transforming Medtech
Medtech companies have begun a long-overdue shift to disciplined, value-based pricing—the kind of pricing that can improve performance and fuel innovation.
BCG on Inflation
Explore BCG’s insights on how to navigate today’s inflationary environment while building competitive advantage for tomorrow.
Why Building Materials Producers Need a Fresh Take on Pricing
A data-driven, repeatable approach to pricing will set producers up to raise prices when conditions warrant it and protect themselves when growth inevitably slows.
BCG on Marketing, Sales, and Pricing
顧客の期待は高まっています。それに応える準備ができていますか。LINKEDINでBCGの最新の投稿をご覧ください。
A New Outlook on Pricing and Revenue Management for Banks
The pandemic has radically reset the pace of change in the banking industry. To keep up, a new approach is needed—fast.
Moving Away from One-Size-Fits-All in Daily Banking
Following the lead of successful B2C service providers in other sectors could generate improvement as high as 10% to 15% of current daily banking revenue.
Your Value Offerings Don’t Have to Cannibalize Your Premium Ones
In turbulent times, customers look for great deals. Six strategies can help companies introduce affordable offerings safely and profitably.
Bionic Revenue Management in Travel and Tourism
Travel companies can move beyond ticket pricing to focus on new models for customer understanding and engagement.
A Revenue Management Reset in Consumer Goods
CPG firms need to change the way they price—now and after the COVID-19 pandemic subsides.
The Consumer Sentiment Series
Emerging from the isolation of the past 15 months, US consumers express optimism—some cautiously and others confidently—about resuming their pre-pandemic activities.