How Heineken Europe Is Transforming Its Supply Chain
The brewer launched a supply chain business transformation program to reduce complexity, build new ways of working, and reduce its carbon footprint. Here’s how it succeeded.
トランスフォーメーション
業績がどれほど好調な企業でも、トランスフォーメーションを避けて通ることはできません。BCGのビジネストランスフォーメーションチームが、クライアントの潜在能力を最大限に引き出し、持続可能な方法で業績と価値創造を加速化するお手伝いをします。
Although many business transformations deliver short-term impact, 75% fail to deliver long-term, fundamental change. Successful company transformations are marked by three critical outcomes:
- Sustainable value creation: Gains are sustained post-transformation, with a focus on continuous value delivery.
- Step changes in capabilities: The organization is fully equipped to deliver changes and drive continuous improvement.
- Sustained culture shift: The culture ensures that the organization is aligned and engaged in new ways of working.
These companies are three times more likely to outperform average short- and long-term total shareholder return for their sector. The 50 largest transformations that BCG worked on over a recent five-year period have delivered 15% higher TSR for those companies compared to relevant stock indices.
Our Business Transformation Services
We partner with our clients to accelerate performance and drive value creation, using a proven methodology tailored for business transformation.
Performance and Value Acceleration. Instead of focusing solely on cost efforts, we work with clients to drive holistic transformations—ones that use all available actions, starting with re-evaluating strategic opportunities, working to increase topline results, and optimizing the balance sheet.
Accelerated Cost Transformation. BCG’s holistic approach to cost advantage efficiently and effectively transforms an organization’s business. The result is effective cost optimization that boosts performance and margins while driving reinvestment in future growth, stability, and strategy.
Business Turnaround and Restructuring. When all signs point to the need for fast and focused action, we have the experience to help companies rapidly turn around financial decline, optimize debt management and cash flow, and address operational inefficiencies, all while making the right strategic choices.
Tech-Led Business Transformation. We guide clients to use the right technology, digital, or AI levers for the situation, choosing options that will complement their existing capabilities to increase efficiencies, drive innovation, and deliver a superior customer experience.
BCGはクライアントと連携して、あくまでも価値を重視しつつ、業界をリードする独自の手法を展開します。豊富な経験に基づくBCGの手法とは、持続的な成果を生み出すためのプログラムは、戦略的トランスフォーメーションにより「何を」「どのように」実現するかを明らかにする必要があるというものです。
「何」を実現するかについては、次のようなオペレーションとプロセスの適切な改善を重視します。
- 事業全体を視野に入れた構造変革的アプローチに支えられた、エンドツーエンドの業績を高めるための包括的な戦略。
- プライシング（価格戦略）の最適化、販売力の活性化と効率化など、すべての指標とKPIに関連付けられた行動によって推進される収益の増大。
- コスト・エクセレンス、組織の簡素化、資本効率、種々の指標やKPIにも連動するその他の施策を通じて実現するコスト削減。
- 運転資本と流動性管理の最適化によるバランスシートの改善。
「どのように」実現するかについては、次のような施策を通じて企業を持続的な成功に導きます。
- 確実な実行。あらゆる変革への取り組みの調整役はトランスフォーメーション・オフィスが担当し、財務追跡、定義された変革構造、変革を定着させ強化するための厳格なプロセスやツールによってこうした取り組みを支えています。
- リーダーのイネーブルメント。各リーダーは、何を変える必要があるかについて意見が一致しています。目標を達成する意欲があり、結果に対して責任を負い、チャンピオンが集うチームに囲まれてリーダーシップを発揮します。
- 人々のエンゲージメント。人々は、自分たちが見られている、支援されていると感じ、何が起きているのか、なぜ起きているのかを理解しています。明確なビジョンにより活力を得て、やる気と貢献意欲が高まり、自己の成長を支えるためにアップスキルに取り組みます。
- 望ましいカルチャー。トランスフォーメーションのビジョンに沿った文化を醸成し、リーダーは目標とする行動のロールモデルとなります。経営チーム全体で同様の行動を示し、それが、組織の構造、プロセス、ポリシー全体に埋め込まれていきます。
BCGのトランスフォーメーション領域のコンサルタントがクライアントと緊密に協働し、戦略的成果を迅速に引き出すことにより、組織が積極的に取り組み、その成果を定着させることができます。
Our Clients’ Success in Business Transformation
We have supported thousands of large-scale business transformation programs for enterprises in a diverse array of industries around the globe. Our clients achieve measurable results, including increased revenue, reduced costs, and accelerated performance.
Bringing the Charm Back to Pandora: The CEO Talks Transformation at the World’s Largest Jewelry Brand
Pandora CEO Alexander Lacik describes the three-pronged business transformation program that helped his company revive excitement about the brand and reconnect with customers—while also radically reining in costs.
Our Solutions
We deploy a number of proprietary tools to ensure that the how of a transformation strategy is set up for success, including:
KEY by BCG
A successful business transformation requires unparalleled transparency—from initial design through execution. Unlock value and manage complexity through every change with our portfolio and program management software.
BCG U Transformation Academy
Build new capabilities that drive transformation success with an outcome-focused, comprehensive upskilling solution developed by transformation experts, tailored to your unique goals and delivered at scale.
Leadership Coaching
Our coaches—former C-suite executives with track records of successful transformations—help leadership teams shift their mindsets and behaviors, which allows them to show up differently through a change process and ultimately deliver on a transformation.
Orgvantage
Uncover the path to high performance with our holistic organizational diagnostic. It evaluates your organization against key levers to assesses how well it is set up to perform and where the focus of the transformation should be.
Meet Our Business Transformation Experts
Our business transformation consultants have senior-level experience leading large-scale company transformations across the globe.
Our Insights on Business Transformation
Interview
The Power of Transformation in Uncertain Times
It may come as a surprise, but, as BCG's Kristy Ellmer explains, now could be a great time to undertake a major change program and build up operational resilience.
ARTICLE
What Matters Most in a Cost Transformation
Successful initiatives depend on a holistic approach that considers every aspect of the organization and uses quick wins to fund long-term initiatives for future growth.