Canadian Consumer: Too Big to Fail

Drawing on proprietary Canadian consumer sentiment research and macro-economic data amassed over the course of the pandemic, BCG analyzes the trajectory of the COVID-19 pandemic as well as how the crisis has affected consumer spending in Canada, what this means for the Canadian retail sector, and how the sector can reorient itself to meet the evolving needs of the Canadian consumer. To successfully recover from this crisis, governments and the private sector must urgently work together on the dual-mandate of ensuring the health and safety of society, while ensuring the return and vitality of the retail sector so that consumers keep spending.