
BCG 次の10年で勝つ経営――企業のパーパス(存在意義)に立ち還る
次の10年、日本企業が勝者となるために経営者は何を軸に組織を牽引していけばよいでしょうか。経営リーダーの皆様にこの問いに対する思考を深める助けとしていただけるよう、企業を取り巻く環境の変化と経営のパラダイムシフトについて考察します。そして、目指す姿の実現に向けて「パーパス」を基点とした企業変革について解説します。
次の10年、日本企業が勝者となるために経営者は何を軸に組織を牽引していけばよいでしょうか。経営リーダーの皆様にこの問いに対する思考を深める助けとしていただけるよう、企業を取り巻く環境の変化と経営のパラダイムシフトについて考察します。そして、目指す姿の実現に向けて「パーパス」を基点とした企業変革について解説します。
BHI Japanでは、日本に住む人々、特に未来を担う若年層にとってのウェルビーイングとは何かを探るため、独自の消費者調査を設計・実施しました。その結果を踏まえ、企業が目指すべき「ウェルビーイング経営」の在り方を考察します。
これからの時代に成功する企業は、人間の能力とテクノロジーをシームレスに組み合わせて、優れた顧客体験と顧客リレーションシップを生み出し、生産性の高いオペレーションをつくりあげ、継続的にイノベーションを起こしていける企業でしょう。
2020年代には、学習のスピードにおける競争力がますます求められるようになるでしょう。AIをはじめとするテクノロジーが大きな役割を果たすのは確かですが、それらを導入するだけでは不十分です。企業全体を「次世代の学習する組織」へと変革することが必要になります。
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