テクノロジー・メディア・通信 最近の論考

テクノロジー・メディア・通信企業は世の中にますます大きな影響をもたらし、多くの企業が過去 10 年に大きな成功をおさめてきました。しかし、プライバシー、影響力、信頼、規制といった問題にも直面しています。今日の重要な課題や機会、優先事項に関する BCG の最近の論考をご覧ください。

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Book

BCGが読む経営の論点2023

不確実な時代だからこそ、世の中の変化と流れを読み解き、他社に先駆けて有効な手を打つことが競争優位性の構築につながります。本書では、序章で不確実性に対応するためのシナリオプランニングの手法を紹介し、第1章以降でBCGが重要と考える10の潮流について変化の本質と経営へのインパクトを考察し2023年にとるべきアクションを提示します。

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メタバースの可能性――日本企業の成長と社会課題の解決に向けて

BHI Japanでは、企業、そして社会の課題解決という観点でメタバースが持つ可能性を研究しています。本稿では、その初期の成果として、メタバースが社会をどう変えていくのか、企業はこの機会をどう活用できるのかを、包括的に、かつ具体的なヒントを交えて解説します。

Technology Industry

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A Net Zero Plan for the Semiconductor Industry

As trends in chip manufacturing threaten to significantly increase semiconductor industry CO2 output in the immediate future, companies must adopt new plans to reduce greenhouse gas emissions without delay.

Media Industry

What’s Possible? GenAI and Media

Generative AI is already impacting consumer media, reshaping the landscape for publishing, broadcasting, movies, music, and gaming. BCG’s Axel Griewel discusses a transformation that's only just begun.

Telecommunications Industry

Accelerating the 5G Economy in the US-Hero-Rectangle

Accelerating the 5G Economy in the US

By adding spectrum capacity, fostering innovation, and upgrading its workforce, the US can strengthen its lead in mobile communications—and increase its economic growth by more than $1.4 trillion by 2030.

BCG at MWC 2024

Harnessing the Power of GenAI in Customer Service

GenAI has the potential to help telcos save 70% of their customer service costs. BCG’s Ignacio Hafner discusses automation and augmentation—the two elements that will drive the most impact.

Transforming B2B Sales

To capture the business value of predictive AI and generative AI, companies need to change the way they interact with customers. Salesforce’s Jean-Marie Pierron and BCG’s Adolfo Magan discuss a framework that can help telcos reshape B2B sales.

What’s Next for TMT

What's Possible? GenAI and Information Technology

Generative AI can be a formidable tool for IT leaders. But the near-term opportunities depend on your organization's digital maturity, as Vlad Lukic explains.

This is How To Counter the Global Digital Divide

Connectivity has become a conduit to information, communication, education, and societal well-being. BCG has teamed up with the WEF and UNDP to help ensure that everyone has access to these benefits.

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Web3 Opens New Paths to Customer Loyalty

Customer engagement in loyalty programs has been stagnant for years. Web3 supports offerings, like nonfungible tokens (NFTs), that get customers more engaged—and companies creating more revenue.