テクノロジー・メディア・通信 最近の論考

Unlocking Value with Location Intelligence

Combining mapping and geospatial data with customer demographics and preferences can help companies optimize pricing, products, and service delivery.

The Role of Technology Companies in Society Today: An Interview with Brad Smith, President & CLO, Microsoft

Tech companies are shifting to a purpose-led vision—thinking not about shareholders alone but about all the stakeholders they serve.

How Homegrown Streaming Video Can Take On the Global Goliaths

Can homegrown players marshal their own considerable strengths to attract substantial shares of local viewers?

Creating a Zero-Based Media Organization

The media business operates very differently than it did even a decade ago. Companies need to rethink their operating models and budgeting processes.

Busting Telco’s Eight Biggest Personalization Myths

There’s a powerful—and much needed—way for players to differentiate themselves. But first they need to correct the misconceptions holding them back.

How Europe’s Telcos Can Help Build a Vibrant Digital Economy

Innovation requires a new paradigm rooted in European cooperation, not in regulation that struggles to keep pace with the evolving marketplace.

Telcos Need an Edge Strategy Now

Carriers must decide which services to offer and who the best partners will be to get their efforts up and running.

Attracting Wireless Customers Who Are Ready for a Change

A new Google-BCG survey reveals how carriers can capture a larger share of the valuable switchers market.

Strengthening the Global Semiconductor Supply Chain in an Uncertain Era

The semiconductor industry needs targeted policies that boost resilience and expand open trade while balancing national security issues.

IT Spending Pulse #2: Buyers Are Optimistic About 2021

After a challenging year for tech vendors, our latest survey reveals a shift toward pre-pandemic IT budgets and priorities—even in some hard-hit industries.

Will Peak TV Burst the Video Content Bubble?

Consumer exhaustion and rising costs point to the possibility of trouble in TV paradise.

2020 BCG Tech Challengers

The Next Generation of Innovation in Emerging Markets

As Media Companies Go Digital, Who’s in Charge?

Companies that make the tough choices and establish truly digital ways of working will position themselves to move forward as speedier, nimbler, and more efficient organizations.

Seizing Opportunity in Adversity in Tech

This four-step approach helps tech companies create competitive advantage at a time when the industry is facing challenges on many fronts.

Transforming Telcos with Artificial Intelligence

To survive, and thrive, in the new reality, telecom companies must put artificial intelligence at the heart of their digital transformations.

Flipping the Odds of Digital Transformation Success

With so much at stake, why do so many companies fail?

Media Companies Must Reimagine Their Data for a Digital World

Amid competition from digital giants, traditional media companies face an existential challenge. Here’s how leaders should respond.

Boosting Broadband Adoption and Remote K–12 Education in Low-Income Households

Internet service providers are partnering with states, municipalities, school districts, community nonprofits, and philanthropies to lead digital inclusion initiatives. This report identifies the solutions and best practices.

A $2 Trillion Plan to Bring Two Billion More People into the Digital Age

Making high-speed internet access available to those who lack it—in both developing and developed nations—is a critical task for the global community.

The Economic Case for Bringing Broadband to the Rural US

Financing a Forward-Looking Internet for All

Ten Tactics for “Growth Techs” to Survive, Thrive, and Inspire

Young, tech-enabled companies have done remarkably well during the COVID-19 period, offering crucial lessons about the value of creativity, agility, and discipline.

Unleashing the Power of Data with IoT and Augmented Reality

The value of IoT data is hidden in plain sight. Using AR realizes its potential, as our app demonstrates. It’s critical that companies develop a joint IoT-AR strategy.

5G Promises Massive Job and GDP Growth in the US

The mobile networks could add as much as $1.7 trillion to the economy through 2030, with benefits spread broadly across industries and regions.

Solving the Tech Industry’s Purpose Problem

Amid rising discontent, Purpose 2.0 can help tech companies rediscover their footing, regain public confidence, and reinvigorate their performance.

Can Subscription Video Providers Hold On to Their New Customers?