BCGは、日本全国のメディア利用者3,000人以上を対象に、「メディア消費者行動調査」を定期的に実施しています。テレビやSVOD、AVOD、SNSを中心に個人のコンテンツ接触時間、利用サービスの変化を観測することを目的としています。
日本語コンテンツ
Local Article
2025年10月28日
不確実性が「常態」として経営の前提に組み込まれている今日、日本企業は変化を受容し、主体的に勝機を見極める姿勢が求められています。BCGコンサルタントが考える、2026年時点でビジネスリーダーが検討すべき10の経営論点を提示します。
Article
2025年1月20日
データセンター産業が急速に拡大する一方で、電力、サプライチェーン、サステナビリティの課題がその成長を脅かしています。企業はいかにして障害を乗り越え、高まり続ける計算処理能力へのニーズに対応することができるのか、その方法を考察します。
Local Article
2024年10月30日
日本における半導体産業の現状を整理、分析するとともに、その発展に向けて必要な条件を探ります。
Technology Industry
Article
2026年2月17日
In the B2B software market, buyers are increasingly skeptical of bold promises about AI solutions. Vendors need to reimagine their go-to-market strategies.
Article
2025年8月13日
Companies that act now to align pricing models with customer outcomes will secure a competitive advantage as autonomous capabilities transform enterprise technology.
Article
2025年11月3日
IT leaders are planning to increase spending, if cautiously, on key strategic initiatives over the next year, according to our latest IT spending survey.
Should a company choose a comprehensive software solution from a single vendor or multiple software applications, each tailored for a specific function or use?
Video
Becoming an AI-First Company
BCG’s Vlad Lukic gives a peek into the fascinating conversations that AI-focused companies are having around the business operating model and the tech architecture.
The five primary factors impacting chip investment decisions, and actionable recommendations for governments seeking to grow their semiconductor industry.
Media Industry
Article
2026年2月5日
Winning leagues and teams build direct fan relationships and adopt new forms of engagement that support media rights growth and open new fan-centric revenue streams.
Article
2026年1月21日
A new tool demystifies hype about AI by identifying different combinations of exposure and resilience to potential disruption and spelling out appropriate strategic responses for each one.
Article
2025年12月9日
As it enters 2026, the video game industry is poised for a new era of growth. Our global gamer research shows how platform convergence will drive innovation across the entire gaming ecosystem.
Article
2025年11月7日
Artificial intelligence can automate and streamline many basic marketing functions, but the real opportunity lies in AI's ability to help CMOs reinvent their entire operating model.
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Telecommunications Industry
Article
2026年2月25日
Prolonged network failure would leave cities in blackout, emergency services overwhelmed, and financial systems disrupted. Infrastructure providers, investors, and policymakers must urgently boost resilience.
Article
2026年1月22日
A procurement transformation is among the fastest, lowest-risk ways to reshape cost structures and strengthen competitiveness amid rising costs and rapid technological change.
Article
2026年1月20日
The telecom industry’s path to renewed relevance leads directly through AI. To compete with AI hyperscalers, telcos must decide now on the best value creation strategies.
Interview
2025年10月3日
Verizon Consumer CEO Sowmyanarayan Sampath shares how applied AI and culture-led transformation are setting new standards in customer experience.
Video
The Possibilities for Agentic AI in Telecom Are Endless
But, says Databricks’ Nevash Pillay, her favorite use cases are the ones that impact the world in the best way—like helping in health care.
Video
How Telcos Can Win in AI and the Midmarket
BCG’s Maikel Wilms and Kyle Ruttan explore how AI, partnerships, and midmarket strategies can help telcos stay competitive in an evolving landscape.
Bold Moves in TMT
Video
2026年7月23日
Positioning the CEO as Chief Learning Officer
Omar Abbosh, Chief Executive Officer of Pearson, describes the benefits of building a single career architecture and discusses the role of CEOs in helping employees learn to thrive and adapt as AI transforms industries, processes, and jobs.
What’s Next for TMT
Interview
2025年7月8日
AI offers huge potential for telcos to systematically reduce expenses. But capturing that potential at scale requires a different mindset.
Article
2025年7月25日
The decline of any successful initiative is inevitable. Maintaining a growth path requires being open to different perspectives and forging new business models.
Video
2025年1月24日
Delivering on an Innovation Agenda
IBM’s Rob Thomas and BCG’s Sylvain Duranton discuss what’s needed to foster tech innovation and the developments that they are excited to see in 2025.
Video
2023年9月14日
What's Possible? GenAI and Information Technology
Generative AI can be a formidable tool for IT leaders. But the near-term opportunities depend on your organization's digital maturity, as Vlad Lukic explains.
Article
2023年10月2日
AR transforms experiences, boosts productivity, and speeds the completion of complicated tasks. But with so many uses, the key is knowing where to focus.
Article
2023年1月18日
Customer engagement in loyalty programs has been stagnant for years. Web3 supports offerings, like nonfungible tokens (NFTs), that get customers more engaged—and companies creating more revenue.
