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Our Latest Thinking on Pricing

Pricing has the power to create competitive advantage and spur growth during periods of stagnation, but not all companies have adopted pricing frameworks that can accomplish this while continuing to meet or exceed customer expectations. Explore BCG’s latest thought leadership on pricing for key insights into maximizing profits from your product portfolio.


Featured Insights

Pricing in Today’s Competitive Environment

The move to digital has intensified price competition in every industry. BCG’s Jean-Manuel Izaret explains how companies should respond to this more dynamic pricing environment.

Why Transportation and Logistics Companies Must Digitize Their Pricing Function

Discover how the right data, systems, and data science techniques can help companies take pricing to the next level—and deliver measurable bottom-line impact.

Beyond List Price

Beyond List Price

Comparing prices and products is easier than ever. Management must optimize its price communication to reassure customers that they are receiving fair value.

Building a Strategic Pricing Organization

Building a Strategic Pricing Organization

Pricing—a critical marketing weapon—can’t be deployed effectively unless companies create a dedicated pricing organization that all functions regard as a partner.

Know the game

Know the Game

You can’t play the game unless you know the rules, but—when it comes to pricing—the rules you are following might be wrong. Here are four common pricing myths.

Three Lenses of Pricing

The Three Lenses of Pricing

What factors should you consider when setting prices? Our pricing lenses can save you from leaving money on the table.

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Superior pricing capabilities offer a potential revenue windfall for retail banks caught in the industry’s crossfire of slow growth, heightened competition, price-conscious customers, and regulatory change.

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