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プライシング 最近の論考


Featured Insights

Pricing in Today’s Competitive Environment

The move to digital has intensified price competition in every industry. BCG’s Jean-Manuel Izaret explains how companies should respond to this more dynamic pricing environment.

Why Transportation and Logistics Companies Must Digitize Their Pricing Function

Discover how the right data, systems, and data science techniques can help companies take pricing to the next level—and deliver measurable bottom-line impact.

Beyond List Price

Beyond List Price

Comparing prices and products is easier than ever. Management must optimize its price communication to reassure customers that they are receiving fair value.

Building a Strategic Pricing Organization

Pricing—a critical marketing weapon—can’t be deployed effectively unless companies create a dedicated pricing organization that all functions regard as a partner.



BCG経営コンセプト 構造改革編 第6章 トランスフォーメーション――企業の将来を変えるための再起動


BCG 未来をつくる戦略思考――勝つための50のアイデア


Financial Institutions - How to Reap a Pricing Windfall in Retail Banking

How to Reap a Pricing Windfall in Retail Banking

Superior pricing capabilities offer a potential revenue windfall for retail banks caught in the industry’s crossfire of slow growth, heightened competition, price-conscious customers, and regulatory change.

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