Inflation

Investors believe a recession is likely because of the Federal Reserve’s actions on interest rates, but they are most concerned about prolonged inflation.

Maybe, but that doesn’t mean it’s time to panic.

Policymakers are engaged in a delicate balancing act. Executives should focus on four priorities as they navigate macroeconomic risks.

Higher inflation means higher stress and insecurity. Can we lower one without the other? Listen to the American Metamorphosis podcast.

Uncertainty over the war, the pandemic, inflation, and the economy is forcing consumers to focus more of their spending on essentials and less on discretionary expenses.

Charging different prices is often fairer than charging everyone the same price. Companies should take steps to educate customers and win their support for this approach.

Today’s economy is battered by idiosyncratic stress, geopolitical conflict, and extreme uncertainty. What needs to be done?

Although they see inflation as a significant issue for the national economy, many US consumers also express optimism about their personal financial security.

Companies should stay flexible, reassessing their outlooks and tactics as events unfold. Nevertheless, there are clear dos and don’ts that all executives should heed amid the uncertainty.

A common narrative is that well-behaved inflation is behind us and that fiscal policy is to blame. But abandoning fiscal investment in the name of inflation risk would be misguided.

Rather than see B2B inflation as a dire threat, companies should view it as an ideal opportunity to make long-overdue changes to pricing practices. The attention of senior leaders will never be more focused on pricing than it is right now.

Those who tackle inflation strategically can protect their businesses and customers while building competitive advantage. Here’s what it will take.

Industry players will have to make bold moves—related to pricing, portfolios, and offers—and adopt a precise change management strategy to weather the current volatility.

Brands have a powerful opportunity to increase the bottom line in an uncertain economic environment. Here’s how.