To nudge consumers toward more sustainable products, companies need to gain a deep understanding of consumer needs and motivations, and then devise strategies to change buying patterns.
Taking green mainstream is all about understanding consumers and how they make choices—and then creating and communicating sustainable alternatives.
Alternative dairy products have appealed to mainstream consumers more successfully than alternative meats have. Here’s how companies of both kinds can step up their marketing.
A BCG survey confirms that most consumers are ready to embrace sustainable products. Here are three ways to help make that happen.
By 2030, China’s middle-class and affluent population will increase by 80 million. To tap this market, companies need to understand the four generations dominating the surge.
CEOs heading into the new year face complex disruptions—climate change, rapid advances in technology, the ongoing pandemic, and dramatic shifts in consumer behavior, to name a few. Where should leaders focus? BCG experts share their thoughts on an agenda for the year ahead.
Our Insights on Inflation
Explore BCG’s insights on how to navigate today’s inflationary environment while building competitive advantage for tomorrow.
A revolution is underway in personalized shopping, customer service, and marketing. Companies that successfully deploy generative AI can set themselves apart from the competition.
A new CX paradigm for driving business value could be the biggest growth opportunity to come along in decades.
Fending off digital attackers takes resilience—and winning in those areas where the competition can’t.
Companies need to use GenAI as an instrument, not a hammer, and focus on three initiatives that can deliver the most impact.
Matthew Kropp looks at the way customer interactions with brands will be transformed by a new breed of conversational chatbots—offering no wait times, 24/7 access, 100% recall of support information, and cost savings up to 80 percent.
Many of the missteps that banks make can be avoided by building their digital transformation programs around a full front-to-back approach focused on customer value streams.
Two BCG experts share how Demand Centric Growth helps you throw out your preconceived notions of what drives the market and step back to take a fresh look at the facts.
BCG’s demand-centric growth compass identifies a North Star and provides a strategic filter for commercial decision making.
International businesses are missing out by underestimating Africans, making costly assumptions about diversity, preferences, and buying power. BCG Consultant Nomava Zanazo shares what companies need to know to succeed on the continent.
Translating growing consumer awareness of the threats posed by global warming into sustainable behavior and practices requires action by the public and private sectors alike.
BCG managing director and partner Aparna Bharadwaj looks at under-the-radar affinities that reach beyond individual cultures, highlighting patterns that could bring the world closer together.
Aparna Bharadwaj, a BCG managing director and partner, discusses the surprising findings from BCG’s research into what motivates consumer choice around the world.