The Multiplier: BCG X’s Official Blog

Today, effective marketing measurement is crucial. Discover BCG X's four-legged framework that turns marketing from a cost center into a profit center.

BCG X explores Minimum Viable Architecture, an approach that streamlines product development and offers a more efficient alternative to traditional architecture.

Many industries find themselves in a constant “war for talent,” with C-level executives giving top priority to hiring, especially the hiring of candidates who can harness emerging GenAI capabilities. Traditionally, talent-acquisition professionals (recruiters) have played a key role in this process, connecting the right talent to the right company. Over time, however, business leaders, candidates, and even many recruiters themselves have taken an increasingly dim view of the industry. It will be up to recruiting professionals themselves, with help from outside, to reverse this downward trend.

A key demand of such scaling is that GenAI systems operate as intended, producing accurate and reliable outputs. Learn more about scaling GenAI here.

Personalization optimizes individual experiences, but managing multiple marketing levers is complex. Learn how longitudinal experimentation is key for success.

Discover how BCG X's 10/20/70 strategy helps integrate satellite remote sensing into business intelligence, overcoming challenges and navigating uncertainties.

BCG expert, Matt Scharpnick, explores UX design for Generative AI, focusing on balancing user control and automation with insights from music platforms.

In the world of data and analytics, the ability to converse with data using natural language can seem almost like science fiction. But in this article, we highlight how we partnered with Scale AI on a real-life implementation of a generative AI (GenAI) solution to enable business users to access data using natural language, a technique known as text-to-SQL.