Partner & Director, Digital & Technology in Retail
Peter Burggraaff is a core member of the Consumer and the Technology Advantage practices. He leads BCG's technology in retail topic globally and is an expert in omnichannel and digital retail.
In his work, Peter has focused on improving technology and operational platforms to help his clients achieve their business goals. His recent client work includes developing IT strategies, establishing digital innovation capabilities, and setting up major digital and ERP transformation programs. He is also product manager for BCG's Omnichannel Shop Experience Audit.
Peter works with BCG’s retail clients globally on topics such as strategic technology (including system modernization) and digital (including digital-in-store or e-commerce) issues by emphasizing digital innovation management and implementation—or improvement—of agile working practices. He also supports clients across industries with sourcing of IT services, including adoption of cloud computing.
Prior to joining BCG, Peter spent more than 10 years in different consulting and senior management positions in Europe and Asia-Pacific, working as CIO of a retailer, partner of a digital agency, and with IT service providers for retail, and consumer goods companies. Peter is an expert sailor and represented the Netherlands in the 1992 Olympics.
New technologies can lure consumers back to stores with experiences they can’t get online. Here’s how retailers can ensure a fast, effective rollout.
While retailers anxiously watch Amazon Go for a glimpse of the future, Alibaba and JD.com already have hundreds of tomorrow's stores up and running.
When it comes to personalizing the shopping experience and providing multichannel access, most traditional retailers are just getting started.
Manufacturers are selectively implementing elements of the factory of the future. Those that transition to full-scale adoption will usher in a new era of industrial operations.
Digital technologies can help retailers improve operations and customers shop faster and smarter. BCG explains the organizational changes needed to make it happen.
To ensure that IT outsourcing delivers full value, retained IT organizations must strengthen critical capabilities and orchestrate the activities of vendors and internal IT functions.
Companies can determine in advance the likelihood that a given IT-outsourcing program will succeed—and take steps to maximize its chances of success.
A strategic approach to contracting and contract management can do much to ensure that IT outsourcing efforts deliver on their promise.