Customer Insight Capabilities

Building a Better Customer Insight Capability

Turning a customer insight function into a source of competitive advantage isn’t necessarily about spending more. It’s about spending smarter.

Why Companies Can’t Turn Customer Insights into Growth

Most customer insight functions report too low in the hierarchy and have too many constraints. The effort to transform CI must begin at the top.

Profiting from Personalization

Brands that create personalized experiences for customers are already seeing rapid revenue increases. The 15% of companies that really get personalization right will capture a disproportionate share of future profits.

Consumer Sentiment

COVID-19 Consumer Sentiment Snapshot #13: Picking a POTUS

In an election season like no other, the pandemic weighs heavily on most voters’ minds.

Optimism in the Gulf States Points to the Region’s Potential

Confidence in their financial security is prompting GCC consumers to spend more, a survey shows. This could speed the development of the region’s e-commerce sector.

Consumer Sentiment Snapshot Key Charts: September

Consumer behavior remains fairly steady in the face of unpredictable and somewhat volatile new COVID-19 case numbers as autumn approaches.

African Consumer Sentiment 2019: Optimism and an Eagerness to Spend

It has been a tough few years in many parts of the continent. That hasn’t made a dent in Africans’ desire to buy new things.

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コロナ感染拡大下の消費者心理スナップショット：日本とアジア太平洋地域―さらなるデジタル世界へ

消費者の心理や行動は、新型コロナウイルスにより大きく影響を受けています。そして、アナログな交流が制限されるなか、デジタルは必需品の購入や他者とのつながりを可能にし、世界はさらなるデジタル化へと進みつつあります。この論考では、日本、オーストラリア、インドの消費者心理と支出への影響、そしてデジタルへのシフトについて掘り下げます。

POST COVID-19の 消費者心理を読み解く

AIによる財務上の利益を実現するには、組織全体にわたるAIとの相互学習を促進し、状況の変化に応じて人と機械の役割をダイナミックに調整する技術を磨く必要があります。

BCGが読む経営の論点2021

コロナ禍の下で加速する社会・経済や個人生活の構造変化に対応し、ビジネスをいかに進化させるか。構造変化をチャンスとするための経営変革の4つの方向性を提示し、12のテーマについて論じます。

Demand-Centric Growth

Pay TV Still Has Room to Grow

BCG’s Demand Centric Growth methodology can help providers find new audiences despite the threat from streaming services and other insurgents.

To Boost Impact, Tailor Touchpoints to Customer Needs

BCG offers a single methodology with which to manage the entire customer journey, from prepurchase to consumption, rooted in a deep understanding of consumer demand.

Identifying the Sources of Demand to Fuel Growth

An approach called demand-centric growth helps companies boost revenues and profits and reverse declining sales and margins. It can be applied wherever consumers make choices.

Emerging Market Consumer Hot Spots

Are Consumers in the Gulf States Ready to Go Green?

Translating growing consumer awareness of the threats posed by global warming into sustainable behavior and practices requires action by the public and private sectors alike.

Southeast Asian Consumers Are Driving a Digital Payment Revolution

E-wallet use is soaring in one of the world’s great growth zones. As competition intensifies, the stakes for both banks and new digital finance entrants are huge.

Ten Trends That Are Altering Consumer Behavior in India

Traditional spending habits are giving way to a focus on experiences, customized products, and time-saving services.

Routes to Growth in South Africa Through Traditional Trade

Western-style retailing is spreading fast in South Africa, but small, independently owned shops still offer essential—and underappreciated—routes to market.