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BCGが読む経営の論点2022

アフターコロナを見通し、経営をさらに進化させるために何をすべきか。進展する構造変化の本質と企業経営が目指す方向性について、業界を問わず必須のポイントを提示したうえで、9つの業界の論点をより具体的に示します。

POST COVID-19の 消費者心理を読み解く

AIによる財務上の利益を実現するには、組織全体にわたるAIとの相互学習を促進し、状況の変化に応じて人と機械の役割をダイナミックに調整する技術を磨く必要があります。

コロナ感染拡大下の消費者心理スナップショット：日本とアジア太平洋地域―さらなるデジタル世界へ

消費者の心理や行動は、新型コロナウイルスにより大きく影響を受けています。そして、アナログな交流が制限されるなか、デジタルは必需品の購入や他者とのつながりを可能にし、世界はさらなるデジタル化へと進みつつあります。この論考では、日本、オーストラリア、インドの消費者心理と支出への影響、そしてデジタルへのシフトについて掘り下げます。

Consumer Sentiment

Priorities for the C-Suite in 2022

CEOs heading into the new year face complex disruptions—climate change, rapid advances in technology, the ongoing pandemic, and dramatic shifts in consumer behavior, to name a few. Where should leaders focus? BCG experts share their thoughts on an agenda for the year ahead.

How the Pandemic Did—and Didn’t—Change Indian Consumers

Surging demand for online fitness classes and do-it-yourself hair styling proved fleeting. But other behavioral shifts—such as increased use of digital and of healthier products—are enduring.

COVID-19 Consumer Sentiment Snapshot #13: Picking a POTUS

In an election season like no other, the pandemic weighs heavily on most voters’ minds.

Customer Experience

CEOs Need a Customer Experience Revolution—Not an Evolution

A new CX paradigm for driving business value could be the biggest growth opportunity to come along in decades.

B2B Distributors Can Survive the Age of Amazon

Fending off digital attackers takes resilience—and winning in those areas where the competition can’t.

Don’t Let Channel Conflicts Limit E-Commerce Sales

When introducing new online sales channels, weigh the opportunities against the potential friction with existing channels.

Customer Journey

Taking Digital Banking Beyond Customer Journeys

Many of the missteps that banks make can be avoided by building their digital transformation programs around a full front-to-back approach focused on customer value streams.

The Future of Customer Service Is Fast, Lean, and Agile

Agile operating principles can improve the customer experience while lowering costs and reducing resolution time.

Customer Demand

Getting to the Heart of Why Consumers Choose What They Do

Two BCG experts share how Demand Centric Growth helps you throw out your preconceived notions of what drives the market and step back to take a fresh look at the facts.

How Retailers Can Capture $5 Trillion of Shifting Demand

BCG’s demand-centric growth compass identifies a North Star and provides a strategic filter for commercial decision making.

Customer Data in Emerging Markets

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Four Myths and Misunderstandings about Doing Business in Africa

International businesses are missing out by underestimating Africans, making costly assumptions about diversity, preferences, and buying power. BCG Consultant Nomava Zanazo shares what companies need to know to succeed on the continent.

Are Consumers in the Gulf States Ready to Go Green?

Translating growing consumer awareness of the threats posed by global warming into sustainable behavior and practices requires action by the public and private sectors alike.

Customer Data in Global Markets

Searching for Patterns in a World of Consumer Diversity

Aparna Bharadwaj, a BCG managing director and partner, discusses the surprising findings from BCG’s research into what motivates consumer choice around the world.