
Building a Better Customer Insight Capability
Turning a customer insight function into a source of competitive advantage isn’t necessarily about spending more. It’s about spending smarter.
Turning a customer insight function into a source of competitive advantage isn’t necessarily about spending more. It’s about spending smarter.
Most customer insight functions report too low in the hierarchy and have too many constraints. The effort to transform CI must begin at the top.
Brands that create personalized experiences for customers are already seeing rapid revenue increases. The 15% of companies that really get personalization right will capture a disproportionate share of future profits.
In an election season like no other, the pandemic weighs heavily on most voters’ minds.
Confidence in their financial security is prompting GCC consumers to spend more, a survey shows. This could speed the development of the region’s e-commerce sector.
Consumer behavior remains fairly steady in the face of unpredictable and somewhat volatile new COVID-19 case numbers as autumn approaches.
It has been a tough few years in many parts of the continent. That hasn’t made a dent in Africans’ desire to buy new things.
消費者の心理や行動は、新型コロナウイルスにより大きく影響を受けています。そして、アナログな交流が制限されるなか、デジタルは必需品の購入や他者とのつながりを可能にし、世界はさらなるデジタル化へと進みつつあります。この論考では、日本、オーストラリア、インドの消費者心理と支出への影響、そしてデジタルへのシフトについて掘り下げます。
AIによる財務上の利益を実現するには、組織全体にわたるAIとの相互学習を促進し、状況の変化に応じて人と機械の役割をダイナミックに調整する技術を磨く必要があります。
コロナ禍の下で加速する社会・経済や個人生活の構造変化に対応し、ビジネスをいかに進化させるか。構造変化をチャンスとするための経営変革の4つの方向性を提示し、12のテーマについて論じます。
BCG’s Demand Centric Growth methodology can help providers find new audiences despite the threat from streaming services and other insurgents.
BCG offers a single methodology with which to manage the entire customer journey, from prepurchase to consumption, rooted in a deep understanding of consumer demand.
An approach called demand-centric growth helps companies boost revenues and profits and reverse declining sales and margins. It can be applied wherever consumers make choices.
Translating growing consumer awareness of the threats posed by global warming into sustainable behavior and practices requires action by the public and private sectors alike.
E-wallet use is soaring in one of the world’s great growth zones. As competition intensifies, the stakes for both banks and new digital finance entrants are huge.
Traditional spending habits are giving way to a focus on experiences, customized products, and time-saving services.
Western-style retailing is spreading fast in South Africa, but small, independently owned shops still offer essential—and underappreciated—routes to market.