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BCGが読む経営の論点2022

アフターコロナを見通し、経営をさらに進化させるために何をすべきか。進展する構造変化の本質と企業経営が目指す方向性について、業界を問わず必須のポイントを提示したうえで、9つの業界の論点をより具体的に示します。

POST COVID-19の 消費者心理を読み解く

AIによる財務上の利益を実現するには、組織全体にわたるAIとの相互学習を促進し、状況の変化に応じて人と機械の役割をダイナミックに調整する技術を磨く必要があります。

コロナ感染拡大下の消費者心理スナップショット：日本とアジア太平洋地域―さらなるデジタル世界へ

消費者の心理や行動は、新型コロナウイルスにより大きく影響を受けています。そして、アナログな交流が制限されるなか、デジタルは必需品の購入や他者とのつながりを可能にし、世界はさらなるデジタル化へと進みつつあります。この論考では、日本、オーストラリア、インドの消費者心理と支出への影響、そしてデジタルへのシフトについて掘り下げます。

Customer Insight Capabilities

How to Meet Customers’ Needs in Uncertain Times

Customers’ needs and preferences are changing at lightning speed. Simply tracking sales trends is no longer sufficient to serve customers and stay competitive. Businesses need real-time insights into the nuances of customer behavior.

Building a Better Customer Insight Capability

Turning a customer insight function into a source of competitive advantage isn’t necessarily about spending more. It’s about spending smarter.

Why Companies Can’t Turn Customer Insights into Growth

Most customer insight functions report too low in the hierarchy and have too many constraints. The effort to transform CI must begin at the top.

Profiting from Personalization

Brands that create personalized experiences for customers are already seeing rapid revenue increases. The 15% of companies that really get personalization right will capture a disproportionate share of future profits.

Consumer Sentiment

Priorities for the C-Suite in 2022

CEOs heading into the new year face complex disruptions—climate change, rapid advances in technology, the ongoing pandemic, and dramatic shifts in consumer behavior, to name a few. Where should leaders focus? BCG experts share their thoughts on an agenda for the year ahead.

How the Pandemic Did—and Didn’t—Change Indian Consumers

Surging demand for online fitness classes and do-it-yourself hair styling proved fleeting. But other behavioral shifts—such as increased use of digital and of healthier products—are enduring.

COVID-19 Consumer Sentiment Snapshot #13: Picking a POTUS

In an election season like no other, the pandemic weighs heavily on most voters’ minds.

Optimism in the Gulf States Points to the Region’s Potential

Confidence in their financial security is prompting GCC consumers to spend more, a survey shows. This could speed the development of the region’s e-commerce sector.

Demand-Centric Growth

Pay TV Still Has Room to Grow

BCG’s Demand Centric Growth methodology can help providers find new audiences despite the threat from streaming services and other insurgents.

To Boost Impact, Tailor Touchpoints to Customer Needs

BCG offers a single methodology with which to manage the entire customer journey, from prepurchase to consumption, rooted in a deep understanding of consumer demand.

Identifying the Sources of Demand to Fuel Growth

An approach called demand-centric growth helps companies boost revenues and profits and reverse declining sales and margins. It can be applied wherever consumers make choices.

Emerging Market Consumer Hot Spots

Are Consumers in the Gulf States Ready to Go Green?

Translating growing consumer awareness of the threats posed by global warming into sustainable behavior and practices requires action by the public and private sectors alike.

Southeast Asian Consumers Are Driving a Digital Payment Revolution

E-wallet use is soaring in one of the world’s great growth zones. As competition intensifies, the stakes for both banks and new digital finance entrants are huge.

Ten Trends That Are Altering Consumer Behavior in India

Traditional spending habits are giving way to a focus on experiences, customized products, and time-saving services.

Routes to Growth in South Africa Through Traditional Trade

Western-style retailing is spreading fast in South Africa, but small, independently owned shops still offer essential—and underappreciated—routes to market.