Managing Director & Senior Partner
Related Expertise: データ、アナリティクス, デジタル/テクノロジー/データ
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These slides present results from The Boston Consulting Group’s 2015 Big Data and Trust Consumer Survey of more than 8,000 consumers in the US and the top five European economies (France, Germany, Italy, Spain, and the UK) and the results of BCG’s 2015 Big Data and Trust Company Survey of the data stewardship practices of 140 companies in eight industries.
The top findings include:
Many companies are on a collision course with their customers when they use data in new ways. Unless companies do something to combat the toxic environment of distrust that surrounds data use, consumers will be predisposed to view all new uses of data about them as misuses.