Boosting Customer Value with AI
By enabling hyperpersonalized, end-to-end customer management—at scale—Deep Customer Engagement AI by BCG X allows companies to extract up to 40% more lifetime value from their client portfolios.

When we implement Deep Customer Engagement AI, we work with companies to develop a robust data and AI infrastructure, deploy BCG X's state-of-the-art AI assets, and pilot and launch AI-powered customer management campaigns. At the same time, we help clients with strategy and organization design, working closely with them to set a bold ambition, support new ways of working, and ensure that data and analytics inform every customer management decision. And because Deep Customer Engagement AI is modular, companies can integrate only what they need to complement the technology and capabilities they already have in place.
How Deep Customer Engagement AI Enables Customer Transformation
By integrating AI in customer experience management, companies can make automated, hyperpersonalized recommendations that promote new acquisitions, reduce churn, and drive-up customer value—in a purely digital context via call centers and during in-person interactions.
A Proprietary Asset Ecosystem
Proprietary algorithms
AI-first-campaign manager
Agent desktop solution
Our End-to-End Talent
Full-stack developers and UX/UI designers
Data scientists and machine-learning engineers
Cloud architects, software engineers, and DevOps engineers
A Battle-Tested Transformation
Embedding ourselves in the client’s organization
Upskilling employees to lead the work
Driving change
The Deep Customer Engagement AI Approach










Reimagining Customer Service with GenAI
As part of Deep Customer Engagement AI’s end-to-end customer transformation, our GenAI accelerators help clients revolutionize their customer service operations by reinventing and reshaping their people, processes, and technology. Our approach focuses on understanding root causes for servicing, launching digital actions to avoid human touchpoints, utilizing GenAI chatbots to optimize channels, and deploying generative self-service interactive voice-response (IVR) for call automation—all while enhancing agents’ capabilities.
Deep Customer Engagement AI’s eight GenAI accelerators—seamlessly integrated with your existing technology—generate financial impact by improving front-line productivity, conversion rates, and sales effectiveness. With proven success across telco, financial, and insurance sectors, our customized programs leverage a proprietary ecosystem to reduce total cost-to-serve by 70%, increase serve-to-sell by 20%, and activate 80% of contact center transformation roadmaps.
Our Impact with Clients Using Deep Customer Engagement AI
Discuss AI-Powered Customer Management with Our Experts
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